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Back
5 June 2009
“Munich Health“ – a new brand for the global healthcare market
MetaDesign, Germany’s leading branding agency, works with Munich Re to develop a new brand for the insurer’s international healthcare business
“Pioneering Global Healthcare.” – That is Munich Health’s slogan as the new brand enters the market to provide its clients and partners with quality healthcare coverage around the world. In doing so, Munich Re gives visible expression to its global primary and re-insurance expertise and its unique services.
MetaDesign was commissioned with the entire development of the brand, from brand strategy to implementation within the company. The brand’s values gave rise to its architecture, corporate design, name, slogan and interactive elements, including the website www.munichhealth.com.
“Redeveloping a large global brand in the growing healthcare market was an exciting challenge for us. And being part of the entire process, from brand strategy to comprehensive communication for its roll-out, was an important pre-requisite for making the brand’s message accessible to all target groups,” said Uli Mayer-Johanssen, MetaDesign’s chief design officer.
“MetaDesign’s creative, professional approach and its international expertise were the ideal foundation for breathing life into our business model and giving the Munich Health brand a strong, distinct profile in a fiercely competitive market,” said Dr Christian Lawrence, head of group communications at Munich Re about the result.
The Munich Re Group operates around the world, creating value from risk. The company achieved €1.5bn profits in fiscal year 2008, with premiums totaling €38bn. The group is active an all areas of insurance and employs approximately 44,000 people at 50 sites on all continents. It is known for its extraordinary levels of diversification, customer service and stability in earnings.
