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26 May 2009
MetaDesign hosts Brand New Day 2009: Branding according to Darwin
MetaDesign, Germany's leading branding and corporate identity agency, invites its clients and other branding professionals to the MetaHaus for Brand New Day 2009 on 25 June 2009.
Under the motto "Branding according to Darwin", representatives from the fields of science, business and the media will discuss the relevance of Darwin's theories for brands and companies. The speakers include fashion designer and entrepreneur Wolfgang Joop, author and journalist Bastian Sick and photographer Oliviero Toscani. They will take a critical look at the questions: Can the principles of Darwin's theory of evolution be applied to economics? Does a natural selection of brands and companies take place during times of crisis? Will those who adapt survive in the market? Or is it necessary to change – as successful brands do – in order to remain true to one's self? Is it about "survival of the fittest", "…the fattest" or "the fastest"? Or, as the title of Joop's interview suggests, "…the hippest"?
Every year at Brand New Day, MetaDesign offers branding experts from all areas of business the opportunity to exchange thoughts and ideas about branding trends and developments in a professional setting. “Now more than ever, it is vital to provide impetus to enable development, creativity and innovation. We are delighted to welcome such top-notch speakers with such a diverse range of topics to MetaDesign,” said host Uli Mayer-Johanssen, MetaDesign’s chief design officer, looking forward to the eventful day.
