Melanie Rönnfeld, Head of Business Development

“Design allows identity to be experienced. It creates distinction, gives orientation, sparks emotion and makes a brand’s profile unique in the market. A brand identity that is targeted and effective both inside and outside a company is a crucial factor for long-term success.”

Melanie Rönnfeld is responsible for new client business. She earned her degree is graphic design and has many years of experience in providing consulting in strategy and communication for international brands and interdisciplinary projects. Among her clients have been companies from the automotive, telecommunication, food and beverage, logistics and transport, and retail sectors.

Melanie Rönnfeld studied graphic design in Hamburg and Lübeck. She started her career in layout and was later art director and creative supervisor at Grey Worldwide in Düsseldorf before working as a creative director at TBWA in Düsseldorf.

Melanie Rönnefeld gained considerable experience in 3D branding as a creative director at the VOK Dams Group in Wuppertal and was most recently head of creation at Uniplan International in Cologne, where she played a key role in the agency’s expansion. Melanie Rönnefeld has worked on projects for BMW, Toshiba, Canon, McDonald’s, Bahlsen, Volvo, Deutsche Bahn and Whirlpool.