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25 February 2008
“The most beautiful French come from New York” wins again
The Marketing Club Berlin has awarded the special prize “M – for the region Berlin-Brandenburg” to the cultural marketing campaign “The most beautiful French come from New York”. This is the fourth award the campaign by MetaDesign has won.
At the awards gala last Friday evening, Ulrich Junghanns, Minister of Economics for the State of Brandenburg, presented MetaDesign AG with the special award “M – for the Region Berlin-Brandenburg”. The jury found that the campaign not only paved the way for a major cultural event in 2007, but that it also had a tremendous effect on the entire region, said Junghanns in his award speech.
“The most beautiful French come from New York” has already won “Gold” at the DDC “Gute Gestaltung 08” (Good Design 08) competition as well as the “red dot: best of the best” at the “red dot: communication award 2007”. The campaign was nominated for the “International Museum Communication Award 2007”.
Starting in 2008, the “M – Berlin Marketing Award” will be awarded annually by the Marketing Club Berlin to one company for successful marketing. Both comprehensive corporate strategies and specific product or branding strategies are evaluated. The special award “M – for the region Berlin-Brandenburg” is presented for outstanding regional marketing for the Berlin-Brandenburg area. Companies from the manufacturing, commercial or services sectors are invited to participate in the contest.
