Angela Knewitz, Brand Innovation Director

“How does an identity, a brand become a central and tangible expression of business activity – and not just an organizational directive? To me, innovation is consciously recognizing, sounding out and linking the range of potential a company has with its brand identity. At MetaDesign, we stand not just for original design – we build bridges within and between our clients’ various business units. Our claim – Visible Strategies – becomes a promise to our customers.”

As Brand Innovation Director, Angela Knewitz works with the executive board as the driving force to develop the content and broaden the spectrum of MetaDesign’s services.

After studying business and law, Angela Knewitz began her career as a client consultant for renowned brands at Leo Burnett and J. Walter Thompson. From that position she went on to strategic brand and design consulting, where she developed brand and design scenarios primarily for the automobile industry. After spending time abroad and managing her own company in London, she joined MetaDesign in January 2005. As Brand Consulting Director, she advised clients such as Deutsche Messe, Infineon/Qimonda, Kabel Deutschland, Nici, Bosch-Siemens Household Appliances and Conrad Electronics.