Carl-Frank Westermann, Creative Director Sound Branding

“Sonic branding is becoming increasingly important as an integrating component of strategic brand management. With its vision of an integrated brand experience, MetaDesign has been involved from the start in developing sonic branding – it is well aware of the positive effects of sound-image interaction. This approach allows sonic branding to realize its full potential. My passion lies in developing and producing sounds, music and voices that are able to express a company’s identity.”

Carl-Frank Westermann, born in 1950, has been responsible for sonic branding at MetaDesign since 2000, and he has supported a range of clients, including Allianz, Lufthansa, eBay, Siemens and South Tyrol. Westermann has a degree in business administration and has studied organizational psychology and music. His professional career has always been linked to integrated presentational techniques and multi-sensory communication. Since 2002 he has been a guest professor at the Berlin University of the Arts, where he is responsible for acoustic conceptualization in the advanced studies program “Sound Studies.”