Volkswagen has a worldwide presence with cars like the Fox and the Phaeton. No matter what the country, no matter what the model, the Volkswagen brand speaks clearly and generates the same emotion among consumers. This is ensured by effective international brand management.

In 1995, MetaDesign developed and implemented a new corporate design system for Volkswagen. In traditional communications media, at showrooms and sponsorship events, the brand has since been presented under a visual identity that reflects brand tonality and positioning. This initial collaboration evolved into a long-term partnership. MetaDesign has helped the carmaker manage its brand internationally using flexible tools and numerous measures such as the Internet-based CD-Net. After all, it is only consistent brand management that will ensure a credible presence for Volkswagen.

Awards: Best of Corporate Publishing, Red Dot Award, Design Award of the Federal Republic of Germany