16 October 2006
MetaDesign Creates a New Face for Xing

MetaDesign has developed a new visual identity for Xing, the largest international online community for business networking (formerly openBC). The agency incorporated the network’s new name into an appealing brand mark that not only reflects corporate strategy but also focuses on the network’s internationalization efforts and new challenges. In addition to visual design, MetaDesign defined brand management rules for logo animations and sound applications. A new audio logo is already in use.

Lars Hinrichs, founder and managing director of Xing, is pleased with the results: “Thanks to MetaDesign’s expertise, we have created a great foundation for expanding our network in a creative and user-friendly way. The next step will be to apply the new corporate design to the full range of applications.”