26 January 2006
MetaDesign: New Staff, New Lines of Business

Effective February 1, Michael Börner will serve as head of the newly established interactive branding department at MetaDesign, which combines branding expertise with media know-how and offers a variety of services, from communication solutions for traditional brand management to technically demanding online applications. The department will also be able to develop highly complex sector-specific applications in collaboration with additional specialists from the international LB Icon network — to which MetaDesign has belonged for years. With the new department, MetaDesign is expanding its portfolio of corporate identity services and strengthening its No. 1 position in the German market.

Andreas Weber is also set to assume a new position as of February 1. As creative director, the 35-year-old will manage MetaDesign’s new office in Düsseldorf, where he will be responsible for Deutsche Post DHL, a recently acquired client. Together with staff in Berlin, the ten-member team in Düsseldorf will provide support for the DHL and Deutsche Post brands. The German logistics group has moved its account to MetaDesign to ensure consistent international brand management in the future.