Heike Albig, Creative Director

"Good design is based on a harmonious relationship between aesthetics and form. Beyond that, designers face the challenge of developing cross-media formats and optimizing their real and perceived effects. Creativity entails developing exciting solutions on the project team, in close cooperation with clients."

Heike Albig is the creative director of one of MetaDesign's units. Her work is informed by many years of experience in developing high-quality design applications and strategies, and by her thorough grasp of design-relevant processes for various media. She studied at the London College of Printing, and after working for agencies like Collet Dickenson Pearce, London, and the Plex Group, Berlin, she joined MetaDesign in 1999. Since then she has been responsible for international clients such as BP, Siemens mobile, Novartis and Bosch.