Arne Brekenfeld
Chief Executive Officer

"Clients increasingly require their brands to be viewed and managed comprehensively. They are looking for agencies that do not limit themselves to specific communication disciplines. Corporate identity and branding agencies can most credibly provide such services."

As a member of the executive board, Arne Brekenfeld is responsible for developing the company's competence in methods and consulting. His focus lies on developing a solid strategic foundation for branding and identity processes, fostering innovation and cultivating the development of MetaDesign’s range of services.

He studied business in Berlin and Düsseldorf and started his career in marketing for Lufthansa in the USA. He spent nine years in consulting and strategic planning in classic advertising agencies – Springer & Jacoby in Hamburg and BBDO Consulting in Düsseldorf – and was a member of the executive board at .start AG in Munich and Berlin. During that time he was always driven by the quest for the optimal tools for sustainable brand development, which he now implements at MetaDesign.

His many years of work with clients such as Mercedes-Benz, Nissan, Audi and Volkswagen have made him a sought after consultant for automotive brands.