Florian Dengler, Executive Creative Director

"Good design is well conceived and strategic. It must be effective and fulfill all the demands placed on it. But what constitutes really excellent design? What's the difference between good design and the very best design? That's easy: enthusiasm, fun, and a passion for the subject. Design must seduce, inspire, confuse and sometimes even shock viewers. Only then will they enter into a relationship with it. And only then will a true
communication process unfold that successfully conveys content."

Florian Dengler has served as executive creative director at MetaDesign since April 2004. After studying design at the Art Center College of Design in Switzerland, Dengler started his creative career at Germany's leading multimedia agency Pixelpark. Dengler next moved to the international design agency frogdesign and became vice president of digital media.

Prior to signing on at MetaDesign, Florian Dengler was employed as creative director for marketing & communication at the fashion company Klaus Steilmann GmbH in Bochum.

In addition to authoring several books on Web design and brand strategy, Dengler has held lectures at numerous conferences and seminars.