5 May 2004
MetaDesign Responsible for Corporate Design of German Federal Government

MetaDesign has won out against six rivals in the tendering process for the further development and implementation of the German federal government's corporate design system. The agency's new client is the federal government's press and information office. The account includes the long-term harmonization of all the communication activities of the federal ministries, the chancellery and the press office.

In the first phase, MetaDesign will hone the federal government's logo system, develop a co-branding strategy for the 2006 Soccer World Championship, and create a modern and efficient documentation system to facilitate implementation of a consistent visual presence. In the medium term, it will enhance the federal government?s presence in public space both formally and thematically.